Catalog Builder

Build Targeted and Customer-Specific Product Catalogs Automatically — in Minutes!

Catalog Builder product screenshot

What is Catalog Builder?

Catalog Builder is a cloud-based catalog building technology that empowers your sales team to create highly professional, customer-specific product catalogs in seconds. Connect to your list of SKUs — Catalog Builder pulls the images, specs, and marketing data automatically.

SKU-Driven Automation

Connect any SKU list and Catalog Builder connects each item to its images and marketing data instantly.

Unlimited Template Options

Choose from cover, interior, and layout templates — customize colors, headers, and footers.

Drag & Drop Structure Panel

Reorder products or move them between pages — layouts adjust automatically with every change.

One-Click Export

Export to PDF, PowerPoint (.PPTX), or publish a pop-up e-commerce sitelet with a single click.

How Does It Work?

  1. 1

    Upload Your SKU List

    Connect to a list of your SKUs — by Category, Brand, Alpha-numeric, or Existing Order. Catalog Builder connects each SKU to its images and all available marketing and sales data.

  2. 2

    Choose Layout & Cover Options

    Select from front, back, and inside cover page options. Customize colors, headers, and footers to match your brand.

  3. 3

    Catalog Builds Automatically

    Catalog Builder paginates and constructs the entire catalog. Fine-tune product copy, swap images, or drag-and-drop products between pages — layouts auto-adjust.

  4. 4

    Export & Publish

    Output as PDF, PPTX, or a pop-up e-commerce sitelet in one click. Easy Add/Delete lets you refresh catalogs weekly, monthly, or quarterly.

Tracking & Reporting Module

Catalog Builder tracks usage patterns, feature activity, and resource usage across your entire team. Export real-time data to Excel at any time. Blue Lacuna assembles quarterly reports with a Value Analysis — real-world metrics that demonstrate your return on investment.

Features & Benefits

Is your sales effort hampered by clunky, non-targeted catalogs that are outdated before they're even printed? Catalog Builder has your back — on-demand, customer-specific catalogs built in seconds.

For Field Sales Reps

  • On-demand, customer/season/event-specific catalogs with hundreds of SKUs — created in seconds
  • Show customers the exact products and data they want, formatted the way they want to see it
  • Easily customized templates for a wide variety of page layouts and branding strategies
  • Easy to use — little or no training required
  • Frees up your time for marketing and selling

At the Corporate Level

  • Empowers your field force for more targeted selling, prospecting, and business building
  • Just in Time fulfillment dramatically reduces printing costs
  • Assures professional brand messaging and consistency across your entire sales org
  • Cloud-integrated — centralizes and easily updates all selling data, spec documents, and resources
  • Critical competitive advantage with third-party Broker Organizations and Resellers

Ready to see Catalog Builder in action?

Our team will walk you through a personalized demo — no commitment required.

Request a Meeting →

Frequently Asked Questions

Q. How Much Does Catalog Builder Cost?
As always, cost varies based on scope and complexity. The project cost is divided into two parts, a one-time development fee and a monthly user subscription fee. Both are likely much less than you would guess. Expect your investment to pay for itself very quickly in increased sales, productivity gains and more prolific and professional customer communications.

Q. What is included in the Monthly User Subscription Fee?
The monthly subscription fee includes a dedicated Catalog Builder account for each user and all necessary user support. At the project level, this fee includes the secure server slot, server space for your project resources, powerful security practices, redundant backup of all resources, trivial changes, updates to data and resources, and more. One fee covers everything, no nickel-diming here.

Q. How Long Does it Take to Implement?
Typically, it is about 8-12 weeks from handshake to Go Live. It can be faster when deadlines dictate.

Q. Do I Have to Sign a Contract?
We're flexible. The initial agreement typically includes a one year commitment. After that year, it is month-to-month and at your discretion.

Q. Can Catalog Builder Connect with My Existing Digital Asset Management (DAM) Tools?
Of course, we have plenty of experience connecting to all types of cloud services. As long as there's an API, a Web Service or some connection method with reasonable documentation...we can seamlessly integrate it with Catalog Builder.

Q. We don't Have a Cloud Asset Repository...Can Catalog Builder Accept My Existing Product Database and Image Files?
Sure. Catalog Builder can import almost any kind of raw data. We can easily work with .JPG or .PNG images as well as data files in Excel, SQL, XML, CSV and many other popular formats. We can also integrate multiple and disparate databases if necessary.

Q. How Many Cover and Page Templates Can I Have in Catalog Builder?
As many as you like. Catalog Builder's Dynamic Document Engine offers virtually unlimited flexibility in terms of the design, theme, layout and type of catalogs and pages that it can create.

Q. How Much Training is Required for Users?
Incredibly, almost none at all. Catalog Builder is intuitive and user friendly, very easy to learn and master. Usually a one hour classroom session or webinar is plenty sufficient to bring users up to full speed.

Q. I know Catalog Builder can Export PDF files for Digital and Print Uses...Can Catalog Builder be used to Create e-Com Sitelets As Well?
You bet it can! For Catalog Builder, the only difference is in the type of template we deliver. It's as simple as load a list of SKUs, make a few clicks and Publish!