Sell Sheet Builder
On-Demand and Highly Professional Sales Documents in Seconds for Your Field Sales Team
What is Sell Sheet Builder?
Sell Sheet Builder is a web-based document building platform that empowers your field force to create brand-consistent, professional selling documents in seconds — with just a handful of mouse clicks. Every project includes a dedicated website, password-protected user accounts, and ongoing support.
Sell Sheet Builder
Group customer-specific products into any combination. Live Document Preview updates with every selection — export to PDF, PowerPoint, or email blast in one click.
Image Library Module
One location for all product images — hi-res and lo-res. Intuitive search engine finds images, barcodes, and QR codes in seconds.
My Documents Module
Save finished Sell Sheets with a custom name. Copy, edit, and share with other users — your account grows more powerful over time.
Public Resources Module
Corporate-approved documents shared instantly to the entire sales team — with email notification when new materials are published.
Email Blast Integration
Convert any Sell Sheet into a branded email blast with one click — no attachments, no links, optimized for the email body.
Tracking & Reporting Module
Sell Sheet Builder tracks usage patterns, feature activity, and resource usage across your team. Export real-time data to Excel at any time. Blue Lacuna assembles quarterly reports with a Value Analysis — real-world metrics that demonstrate your return on investment.
Features & Benefits
Does your sales team spend days pulling data from disparate sources to assemble customer pitches? Sell Sheet Builder eliminates that work — professional, customer-specific materials in seconds.
For Field Sales Reps
- On-demand, customer-specific sales materials — created automatically in seconds
- Give customers the products and data they need, formatted the way they like it
- Customized templates for a wide variety of document types
- Scalable structure supports multiple catalog years simultaneously
- Easy to use — little or no training required
- Frees up your time for customers and selling
- Server-based admin cascades changes to all users immediately
At the Corporate Level
- Frees your field force for more selling, prospecting, and business building
- Just in Time fulfillment dramatically reduces printing costs
- Assures professional brand messaging and consistency across your entire sales org
- Cloud-integrated — centralizes all selling data, spec documents, and resources
- Critical competitive advantage with third-party Broker Organizations and Resellers
Ready to see Sell Sheet Builder in action?
Our team will walk you through a personalized demo — no commitment required.
Request a Meeting →Frequently Asked Questions
Q. How Much Does Sell Sheet Builder Cost?
As always, cost varies based on scope and complexity. The project cost is divided into two parts, a
one-time development fee and a monthly user subscription fee. Both are likely much less than you
would guess. Expect your investment to pay for itself very quickly in increased sales, productivity
gains and more efficient and professional customer communications.
Q. What is included in the Monthly User Subscription Fee?
For the monthly subscription fee all users get their own dedicated Sell Sheet Builder account and
all necessary user support. At the project level, this fee includes the secure server slot, server
space for your project resources, powerful security practices, redundant backup of all resources,
trivial changes and updates to data and resources, and more. One fee covers everything, no
nickel-diming here.
Q. How Long Does it Take to Implement?
Typical projects are about 6-8 weeks from handshake to go live, depending on scope and complexity.
It can be faster when deadlines dictate.
Q. Do I Have to Sign a Contract?
We are flexible. The initial agreement typically includes a one year commitment. After that year,
it is month-to-month and at your discretion.
Q. Can I Just Give You My Product Images and You Take it from There?
Yes. We have years of experience and powerful methods for optimizing and processing your product
images for use in Sell Sheet Builder. Also, note that our Image Library function allows users to
download both high and low resolution images whenever they need them. All it takes is one click.
Q. Can Sell Sheet Builder Accept my Existing Product Database?
Sure. Sell Sheet Builder can import almost any kind of raw data. We can easily work with data in
Excel, Access, XML, CSV and many other popular formats. We can also integrate multiple and
disparate databases if necessary.
Q. How Many Document Templates Can I Have in Sell Sheet Builder?
As many as you like. Sell Sheet Builder's Dynamic Document Engine offers virtually unlimited
flexibility in terms of the design, theme, layout and type of documents that it can create.
Q. How Much Training is Required for Users?
Incredibly, almost none at all. Sell Sheet Builder is intuitive and user friendly, very easy to
learn and master. Usually a one hour classroom session or web meeting is sufficient to bring users
up to full speed.
Q. I know I Can Create and Print Selling Documents, Can I Save and Email them as Well?
Even better, our Email Blast function allows users to convert their selling documents into an email
blast with a single click. The document is optimized for emailing and sent as part of the email
body itself. No attachments or links required.